Founded in 2018 by Elliot Goykhman, seasoned banking executive and serial entrepreneur, ZELF wants to bring financial services to the “natural habitat” of Gen Z and millennials, – the messengers, building the banking experience with the fastest onboarding, where users control their money from the messenger of their choice. ZELF technology works seamlessly in Facebook Messenger, WhatsApp, Viber, LINE, Telegram and WeChat, and its reliability has already been proven in several white-label licensing deals, most notable of which is the launch of MTS Cashback Lite Mastercard card (MTS, the largest Russian mobile operator, 31% of market share, 106 MLN subscribers). In 2 weeks after the pre-order launch in Europe ZELF has grown organically from zero to 80,000 sign ups to its cards.
Olga Kazmina
Director of marketing and growth at Zelf
Appears in:
Elliot Goykhman
Founder and CEO of Zelf
Appears in:
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The future of banking week is a 4-day, online, digital banking event. Every day of the event, we bring together industry leaders to discuss the future of banking in keynotes and panels on a virtual stage.
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